Citibank Retail Ecosystem | Eight Inc. | Touchpoint Designer | Global | 2007-2013

Creating a Retail Banking Ecosystem

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I was a designer for the global Citibank design team at Eight Inc.— responsible for designing and developing the retail touchpoints.

The project focused on understanding future customer needs and redefine their banking experience using technology, architecture, design and new retail channels to connect customers to their personal finances and provide them with a better way of banking. 

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Awards:

Singapore Good Design Mark - Products, Facilities, and Equipment for the Public

Good Design Award - Winner in Personal Service Systems Category

 
 
Touchpoint Ecosystem

Touchpoint Ecosystem

Citibank Flagship - Japan

Citibank Flagship - Japan

Citibank Flagship - New York

Citibank Flagship - New York

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