Storelli Retail Fixture | Eight Inc. | Lead Designer | USA Rollout | 2016
Batman’s Closet
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I was senior designer at Eight Inc. for the Storelli Store in Store Retail Fixture—responsible for strategy, design, development, costing, and retail rollout procedures.
The concept—Batman’s Closet—was designed to invite players to suit up, unleashing their potential on the field by allowing them to be fearless. The core of this inspiration came from the product itself. In an industry of flash and color, Storelli stands out with their edgy, black gear that resembles armor.
Awards:
IDSA International Design Excellence Awards, Finalist
SG Mark Awards Winner, Design
Product Display
Invisible Mannequin
Mannequin Display
Mannequin Detail
“We are pioneering a new protection category and as a result the challenge was to come up with a retail presence that would not only stand out as something totally unique but one that would also allow us to educate people about our product and give them a sense of our brand story. We make stealth protective apparel that is often described as ‘Batman gear’, the design did a killer job at bringing this to life in a cool way.”
Mark Schermers, President and Chief Marketing Officer at Storelli