New York Retail Showcase

I was senior designer of environments at Eight Inc. for the Melissa Shoe Store in Soho—responsible for development and implementation of the Retail Experience.

The concept is a store that not only displays shoes but treats each shoe as a piece of art. The space is a monochromatic, yet sculptural, environment that elevates the playful product, and transforms into a gallery through multi-media for product launches, events, and other in-store activations.