Nike Melo Pop-up | Eight Inc. | Lead Designer | New York, NY | 2011
Product Launch Pop-up
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I was the lead senior designer at Eight Inc. for the Nike Carmelo Anthony Pop-up Experience—responsible for design, development, and installation management.
The concept—an exploding basketball court—celebrated the explosiveness of Carmelo’s game with a striking pop-up featuring a burst of shattered floorboards. In the eye of the storm, a concave wall displayed a digital presentation of Carmelo speaking intimately about what drives and inspires him. The shoe itself hangs entwined in the installation, a vital accomplice in the triumphant devastation.
Awards:
2014 Winner German Design Award, Special Mention in Architecture and Interior Design category for Jordan Brand Pop-Up Installation
2013 “Best of Best” in the Red Dot Awards 2013, Communication Design Category
iF Communication Design Award 2013 Shop Showroom, Jordan Brand
Rear View of Installation
Product Display
Exterior Marketing Communications
Interior of Experience
View at Entrance
Communications Design
“This installation impresses by visualizing the simple idea that Carmelo Anthony’s enormous energy made the court shatter.”
Statement by the jury, Reddot design awards, 2013